ORB – Oregonian Research Blog

February 8, 2008

Filed under: market,podcast,web 2.0 — Lynne @ 5:54 pm

Growth in Podcasting

According to a recent eMarketer report, podcasting will grow significantly in the next five years. eMarketer estimates the current audience of 18.5 million podcast listeners will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be active users.

Advertising spending is also expected to increase.

-First seen on iLibrarian.

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