ORB – Oregonian Research Blog

September 17, 2008

Staying Relevant

Filed under: blogging,journalism,poynter — Lynne @ 2:59 pm

Media Career Insurance: Your Blog Posted by Amy Gahran 12:28 PM Sep 17, 2008

I spoke yesterday to a class of journalism undergrads at the University of Colo., Boulder. These people are just starting out in journalism. Not surprisingly, most of them hope to land more-or-less traditional reporting jobs in more-or-less traditional newsrooms.

I asked these students whether they read blogs. As is common, the vast majority said no. But, as with Web users of all types, it’s likely that in fact they do read blogs far more often than they think. That’s because nearly all Web users frequently encounter blogs through search engine results. But they may not realize that, since many weblogs don’t call themselves (or resemble) blogs. In fact, they often look just like any other Web site — except that they happen to be supported by a blogging platform on the back end. (Full E-Media Tidbits post)

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